TD Bank | helyaarghand

Please note: I was involved in strategic innovation work and long-term initiatives that remain confidential. Due to confidentiality reasons, I'll describe my contributions in general terms, but am unable to provide any sensitive project specifics in my portfolio.

At TD Bank, I worked on two main projects as a UX designer. In both projects, I worked with multiple collaborative teams to deliver project under tight deadlines. This included engaging in conversations with the product owners/managers, business analysts, QAs, and close collaboration with development teams to ensure that design intent is achieved. Having multiple Ideation sessions, concept development and experience innovation, creating sketches, working on sitemap, wireframes, specifications, prototypes, scenarios and storyboards. At the end of both projects, we could transform complex problems into very useful experiences.

Mortgage

For second home Byers:

We designed for the users were looking to buy the next home and trying to give the better understanding of online process for applying mortgage pre-approval on TD online application.

These were our goals that we achieved:

Estimated how much they can afford.
Trying to help user for better understanding the difference between pre-approval and pre-qualification.
Determine the down payment.
Consider other associated costs.
online apply.
Get information from a source they trust.

For new to Canada:

We also designed for the users that they were looking to buy the next home on TD online application.

These were our goals that we achieved:

We could guide new comers to Canada through the online home buying journey with that easy mortgage basics guide.
On TD online application, users could easily calculate how much they can afford.
They could easily apply and submit online without any help.

Direct investing

We worked on Direct investing on service design and platform modernization that could help TD new investors and clients in the experience economy and help them for transform and Invest online with confidence with using our suite of research tools.

These were our goals that we achieved:

Investors could easily learn how to trade and Find out how to plan their investments and use research tools when they were new to investing.
They could explore the TD investment accounts and get the details of that.
They could define their goals and Start by setting up a plan focused on investors goal, then track their progress and adjust as they go.

Mortgage

For second home Byers:

We designed for the users were looking to buy the next home and trying to give the better understanding of online process for applying mortgage pre-approval on TD online application.

These were our goals that we achieved:

Estimated how much they can afford.

Trying to help user for better understanding the difference between pre-approval and pre-qualification.

Determine the down payment.

Consider other associated costs.

online apply.

Get information from a source they trust.

For new to Canada:

We also designed for the users that they were looking to buy the next home on TD online application.

These were our goals that we achieved:

We could guide new comers to Canada through the online home buying journey with that easy mortgage basics guide.

On TD online application, users could easily calculate how much they can afford.

They could easily apply and submit online without any help.

Direct investing

We worked on Direct investing on service design and platform modernization that could help TD new investors and clients in the experience economy and help them for transform and Invest online with confidence with using our suite of research tools.

These were our goals that we achieved:

Investors could easily learn how to trade and Find out how to plan their investments and use research tools when they were new to investing.

They could explore the TD investment accounts and get the details of that.

They could define their goals and Start by setting up a plan focused on investors goal, then track their progress and adjust as they go.